Why Have Over 56 Million People Viewed This Video?
Last June, I remember someone sending me this link saying “You’ve gotta check this out!” It was the original #LikeAGirl video from feminine hygiene giant, Always. Today that video has been viewed more than 56 million times, in 150 different countries and sparked over 400,000 mentions on social media. To say it has gone viral is an understatement!
Why did people share the video so readily? It struck a chord with girls and women everywhere. We’ve all heard someone teasing someone else by saying they “run like a girl” or “throw like a girl.” When someone says that to you, it’s not a compliment!
In the video, the way the younger girls run versus how the older girls think they are supposed run showed such a large contrast that it sparked debates and discussions across the U.S. For some, when they watch this video, they associate it with being an athlete. But for many, it goes much deeper to the core of how we see ourselves (the young determined girl) vs how others see us (the boy and his view of his sister).
What can we take away from this? Somewhere around puberty girls change the way they see themselves. Outside influences begin to chip away at their confidence. The #LikeAGirl campaign from Always brings brought much needed visibility to this issue and gives girls everywhere permission to make doing something “like a girl” a good thing!
Show your strength, don’t hold back and see how empowered that makes you feel!
For Moms, this can mean expressing yourself at work or trying to do something new. For girls it is all about determination. Pitching, slugging and running with a clear vision of where you want to go.
Think about how you felt before and after you watched this video — whatever inspired you or brought you to tears, use that as your solid ground. Make this a stepping off point to take on that challenge, face the difficult choice or be bold and brave and authentically you.
Tell Us Your Story!
How did this video make you feel? We would love to hear if it made you think differently or had a positive impression. Share your comments below, email us at firstname.lastname@example.org or join our Girl Talk (coming soon)