It all happened so fast. Sitting at a restaurant talking with my teenage daughter and her best friend when she suggested- “Mom video tape us” and 3ThingsGo! was born. The idea of asking your daughter questions on video apps instead of texting or in conversation was a new one for even me!
If you think your teen isn’t posting videos guess again. And while restricting her phone use might give you a sense of security the truth is video is so prevalent that even if your daughter isn’t using her own phone to post videos odds are pretty high she is using her friend’s device.
Does even the thought of having your daughter’s image on video make you feel a little uneasy? You are not alone. Most parents aren’t on the same platforms as their teen children and are less aware of the how and where videos are showing up in social media.
3 Top Video Sharing Apps:
By far this is not only the fastest growing platform for teens, but it is also the go-to for videos. Here are the Snapchat stats and why it matters to teens:
- More than 60% of U.S.13 to 34-year-old smartphone users are Snapchatters.
- 100 Million Daily Users
- Why teens 13 and up use it: Snaps gives the user perspective on how they see the world.
- Snaps are in real-time and expire after 24 hours
- It’s all about in the moment-something that teens are all about
Like Snapchat, Instagram started as an in-the-moment platform and has evolved to be more sophisticated. Teens are not just looking for selfies; they like to see artistic, stylish images that they relate to.
Here are the stats on Instagram and why your teen is using it:
- Over 300 million users
- Videos are short only 15 seconds or less
- 60 million photos are shared every day
- Teen girls follow things like makeup tips or beauty insiders to get ideas
As a platform, YouTube is better known to most parents. The demographics for the channel are broader than Snapchat and Instagram.
Here are the stats on YouTube:
- Over 1 billion users
- Over 4 billion videos viewed every day
- YouTube was teen’s choice 3 and 4 years ago however Snapchat and Instagram are becoming more and more popular with the under 20 crowd
Feeling a little overwhelmed? Check out our FREE Video 101 Guide!